Tag: food
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Renaming Food Is Not Branding. It Is Erasure.

It happens quietly, almost imperceptibly at first. You walk into a café and see nasi lemak reintroduced as a “Nanyang Coconut Rice Set.” A packet of rendang is described as “Peranakan Braised Beef.” A bowl of laksa that follows Malay techniques and ingredients is marketed as “Nyonya Laksa.” Even traditional desserts like putri salat, kuih…